Jinghong Song – Research, Hard & Soft

Conducting good research is a key part of any writer’s strategy, something that Jinghong Song and other successful writers have learned first-hand. No matter how intelligent you are, you will inevitably come across a subject in your writing career that you are not familiar with. That is where research as a skill becomes important. Even if you do have extensive knowledge about a topic, there is usually always something more to learn. That is why it is simply a good practice to research any subject you write about.

When it comes to research, there are two different kinds, one known as ‘hard research’, and then of course, ‘soft research’.

‘Hard research’ is rigorous technical research. It is research with clearly defined values and scientifically proven facts, figures, and statistics. This is hard data in which is backed by even more research and resources that have established credibility. This research is used to stand up to intense scrutiny, and is employed most often in scientific, technology, and academic writing.

On the other side of the coin, ‘soft research’ describes topics that are far more subjective and opinion-based. This means that less resources or credibility is needed, as the subjects covered are not obviously quantifiable. This is common for entertainment writing, opinion columns, writer reviews, and other more casual pieces.

Jinghong Song implements both hard and soft research when doing his work as a finance writer. That is because he makes claims based on opinions that he then backs up with hard researched statistics, figures, and facts, the hallmark of a good writer.

Source(s): http://netforbeginners.about.com/od/navigatingthenet/tp/How-to-Properly-Research-Online.html